In Episode 49, Food Startups Podcast had a chance to speak with the industry leader of cricket powder, All Things Bugs. They got their start with the Gates Foundation. Today, all of the “big boys” use them as their supplier. Whether you are B2B, B2C, or both, there is a lot to learn here.

• Why they chose to be a B2B supplier as opposed to B2C
• How they became the industry leader
• The key to keep B2B clients/brands happy
• The brand/product awareness challenge
• Why insects may be an untapped resource for drug discovery